Users will soon have a updated setting that enables them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, spurred by new content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, based on their own choices,” said a spokesperson.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its app identified as made with AI. Overall, over 100 million pieces of content are added to the app every day, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to limit or boost the level of artificial media they see by using the “manage topic” setting in the app and choosing AI-made media. Other topics that are already be modified under the setting encompass politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to identify lifelike artificially created content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth add an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The company is additionally establishing a $2m awareness program for specialists and organizations to develop educational content about responsible artificial intelligence. This program will benefit educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has justified its content review process, following debate over proposals to cut jobs for hundreds of content moderators in Britain. It is planning to eliminate a significant number of roles in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive explained that people-led review would still have a role, but automated tools can shield workers by eliminating the most distressing content prior to it gets reviewed by people. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
